Warehouse | Automation Process Discovery Session 2

Creme Collective — Internal Discovery Record
📅 May 5, 2026 👥 Diego Sanz, Daniel Castro, Rita Murillo 📍 Google Meet
⚠️ Source: Auto-generated Gemini meeting notes (may contain transcription errors). This is a continuation of Session 1 (May 4, 2026). Original recording available via Google Meet link.

Attendees

Diego Sanz Daniel Castro Rita Murillo ✦ New

Rita Murillo processes EDI daily and was added by Danny following Session 1. Her inclusion was flagged as high-value for scoping the EDI workflow in detail.

Summary

Session focused on automating the manual purchase order extraction and entry workflow, and establishing a phased EDI improvement plan. The EDI process was identified as the key upstream workflow that feeds into the billing process documented in Session 1. Rita Murillo's participation added ground-level detail on day-to-day EDI operations.

Key Discussion Points

Manual PO Process — Core Pain Point

Teams confirmed that manual purchase order extraction and entry remains highly inefficient. Automation options through EDI providers exist but are blocked by additional monthly costs, requiring an alternative approach.

✦ Quick Win: Automated Client Communication Alerts

Automation of client alerts was identified as the most immediate efficiency gain — high value, lower complexity. Stakeholders agreed to prioritize these notifications alongside longer-term billing automation goals.

4-Phase Automation Plan — Approved

Participants approved a phased automation strategy to manage complexity. Phases prioritize order extraction and entry; complex human review steps are deferred to later phases.

Phase 1

PO extraction — parse inbound EDI files and retailer emails

Phase 2

PO entry — automated data entry across warehouse systems

Phase 3

Transportation routing — carrier selection and routing automation

Phase 4

Complex human review — exceptions, billing reconciliation, edge cases

EDI Process Intersection with Billing

This session established that the EDI workflow (purchase orders → transportation routing → invoicing) is the upstream process that feeds directly into the billing process documented in Session 1. Technical documentation must capture both together as a unified flow.

Action Items

Group

Set up email forwarding rules for EDI provider emails. Direct inbound EDI emails to analytics@cremecollective.com for automated processing pipeline.

Rita

Screen-record a full EDI cycle for 1 retailer — include transportation routing, invoicing, and all steps in between. This recording will serve as the source of truth for process flow documentation.

Diego

Synthesize today's discussion points and create process flow diagrams. Share summary documents with Rita and the full team.

Diego

Schedule 1 or more follow-up calls covering missing EDI process details. Target 2 hours total duration for remaining discovery discussions.

Open Questions / Gaps

  • Full EDI cycle detail — to be captured via Rita's screen recording
  • TechMS access and Camelot endpoint details — pending from Danny (Session 1 action item)
  • Shopify credentials — pending from Annie's team (Session 1 action item)
  • EDI provider cost breakdown — need to evaluate whether provider-native automation vs. custom solution is viable
  • Retailer-specific EDI variations — unknown scope until Rita's recording reviewed

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